The Worx Group Sees i2i on Business Development

Two local award winning marketing communications groups join forces.

(Prospect, CT - June 16, 2005) - Cheshire-based i2i Creative has joined forces with The Worx Group. The two principals of i2i Creative will take office in The Worx Group's Prospect headquarters and plan to continue to provide excellent creative solutions to their impressive client list.

"Despite our significant growth over the last 6 years, we wanted to expand our offerings in short order; add to our staff and technology without major capital investments; and minimize our potential downtime and risk. To us, it was a simple solution to join a group that has all that under one roof and maintains a successful track record," said Ron Poehailos, VP / General Manager of i2i Creative.

Poehailos continues, "Timing appeared to be everything. We are developing creative work for some of the biggest name brands in the country, we've won some very prestigious national awards, and we wanted to keep that momentum going while expanding our offerings almost overnight. That's when we discovered that The Worx Group has a heavy focus on growth and a plan to get there."

Poehailos will step into the role of Director of Business Strategies for The Worx Group and will continue to manage an impressive book of business with clients like FedExRacing.com, Van Staal and Kuehne + Nagel. Poehailos will also provide business strategy advice for long standing clients of The Worx Group.

His partner, Grant Copeland has accepted the position of Creative Director with The Worx Group and will lead the creative team. Copeland is well-versed in all forms of design and brings his award-winning talent to an already strong creative team.

"Our excitement in i2i is in the creativity they bring to the table, the high-profile accounts they service, and the leadership skills they possess," said Joe Gugliotti, Managing Member of The Worx Group. "We're excited about this new addition to our team of more than 40 employees and look forward to offering their clients more value-added service."

About The Worx Group

The Worx Group is a full service marketing company dedicated to providing businesses and organizations with results-oriented marketing and Internet services by maximizing the combination of traditional and electronic media. The Worx Group combines strategic thinking, cutting-edge design, and technical sophistication into integrated marketing campaigns for their clients. Since 1987, The Worx Group has serviced over 700 clients and currently hosts over 450 websites. Even with a heavy concentration on local businesses, The Worx Group continues to service many leading companies throughout North America, such as BIC, Remington, Dick's Sporting Goods and FedExRacing.com. While servicing the B2B and B2C markets, the Worx Group is also heavily involved in community services and non-profit organizations. Some of these groups include; Special Olympics CT, United Way of Greater Waterbury, the Christopher Reeve Paralysis Foundation, and many more.

About i2i Creative

i2i Creative is a creative marketing group that has a heavy concentration on brand development, print promotions and interactive design. Through the years they received many local and national awards for printed work and interactive assignments. In January of 2005, i2i received 3 American Graphic Design Awards and were published in the 2004 Design Annual of Graphic Design USA for work created for IBM and SYSCAN Imaging, Inc.

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