The Worx Group Selected as Marketing Agency for Country's Most Prestigious Antique Show

Marketing Firm Creates Integrated Campaign for Winter Antiques Show

Winter Antiques Show, the most prestigious antiques show in America has partnered with The Worx Group, an integrated marketing firm in Prospect, CT for a complete redesign of their website, along with multiple print and collateral pieces. The Worx Group designed and developed the new online presence at www.WinterAntiquesShow.com along with several print pieces in time for the organization’s 53rd annual fine and decorative arts show, which benefits East Side House Settlement.

The new website has significant improvements both visually and functionally, and now more strongly represents the aesthetic quality and distinction of the Show and its participating exhibitors and sponsors.

“The creative and design for the website and print campaign were inspired by the incredibly beautiful fine and decorative art pieces that are part of the prestigious show," remarked Donna Palomba, Managing Member of The Worx Group. “We are thrilled to be working with the Winter Antiques Show, it has been a wonderful collaboration and it's exciting to see the results come to life.”

Tickets to the Winter Antiques Show’s Opening Night Party and Young Collectors' Night, are available online with enhanced purchase options. The re-launched site also gives visitors the ability to join a mailing list, view event photos and press about the Show, and learn more about exhibitors and sponsors. As part of the re-branding process, The Worx Group has also recently completed the newly designed 2007 Winter Antiques Show tickets, invitations and brochure.

“We have enjoyed working with The Worx Group and highly recommend them should you need a website or promotional materials designed,” commented Catherine Sweeney Singer, Executive Director of Winter Antiques Show. “We would like to thank them for their dedication and hard work during the design and development of the new website.”

About the Winter Antiques Show
The Winter Antiques Show is America’s most prestigious venue for fine and decorative arts, benefiting East Side House Settlement. The 2007 Show will be held from January 19 to 28 in New York City, with the celebrated Opening Night Party on Thursday, January 18. For more information, please visit the new Winter Antiques Show website at www.WinterAntiquesShow.com.

About The Worx Group
Established in 1987, The Worx Group is a nationally-recognized, full-service integrated marketing firm located in Prospect, Connecticut. A collaborative team of professional marketing strategists, designers, programmers, copywriters and account personnel develop seamless, metrics-based campaigns across multiple media, including print, web, display, audio, video and interactive. The company’s diverse client base includes mid- to large-size companies in Connecticut and across the globe with brands such as BIC, FedEx, G. Sergeant Antiques, IBM, Mix Unit, Palace Theater, Regus, Scholastic, Triad Healthcare, Inc. and Worldwide Medical. The company also gives back to the local and regional community, donating time and services to organizations such as Special Olympics Connecticut, United Way of Greater Waterbury and the Greater Waterbury YMCA. For more information about The Worx Group, visit www.TheWorxGroup.com.

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