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The NFL and PGA TOUR Open House programs are a series of on-site events at NFL stadiums and PGA TOUR courses, where prospective FedEx clients get a chance to tour the facilities and meet NFL and PGA TOUR players. For each event, The Worx Group develops collateral including an electronic invitation (available in HTML and PDF format) with a built-in, pre-populating RSVP tool that syncs to FedEx's servers, and a printed companion piece that confirmed attendees use as their event ticket.
The NFL Open House program, managed by Velocity Sports & Entertainment, was named the industry's best B2B multi-venue promotion by Event Marketer magazine.
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