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Through 2000, the primary vehicle to promote the conference was a simple brochure/invitation that was mailed out 6 weeks prior to the event. The Worx Group became the exclusive marketing agency for the conference in 2001, and immediately began to transform and improve the marketing and logistics of the event with communications strategies to expand the target audience, garner more brand awareness, raise the caliber of keynote speakers and gain additional funding sources through sponsorships.
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