United Way
The United Way Greater Waterbury chapter had a need for a set of polished fundraising pieces that better represented their core competencies and brand approach. The Worx Group designed a sophisticated package, complete with copper foil-embossed folder, various brochures covering different giving options, and pledge cards. Materials were designed with different widths so no pieces overlapped entirely. With this tiered approach, recipients could access a wide variety of information quickly; at the same time, the piece could be delivered modularly (with any combination of enclosed pieces) depending on the audience. Later that year, The Worx Group designed the annual report that, because of the initial modular design, fits seamlessly into the corporate giving folder.
|
