FedEx Racing
The Worx Group heads FedEx Racing's email marketing initiatives, designing and distributing quarterly eblasts to thousands of registered Fan Zone members of fedexracing.com with its MailWorx engine. Emails include links to announcements, fedexracing.com content, pre- and post-race reports and FedEx Racing merchandise. To date, click-to-open rates for the emails average an astounding 41%.
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