The Copywriter's Handbook
Robert Bly

Copywriting is more than throwing words down on paper... it is a skill that when performed correctly, can persuasively sell products and services. Robert W. Bly offers copywriting basics and detailed tips with practical examples from his years of business-to-business and direct-response advertising. I recommend this book to aspiring and experienced copywriters, as well as business owners who would like to gain insight into crafting messages that sell.

Recommended by Chris Rinaldi and Brian Charlonis
Spring issue 2006

Effective Business Writing: Strategies, Suggestions and Examples
Maryann V. Piotrowski

Ever question when to spell out or write a number? Have you ever wondered what the proper tone your writing should have? Do you have trouble organizing your thoughts on paper? Here's the book for you!

Effective Business Writing is a concise, easy to read, how-to guide focused on writing effective business copy — including proper format, paragraph structure, tone and style.

Recommended by Scarlett Fontneau and Brian Charlonis
Spring issue 2006