The Worx Group Partners With IndexTools
New Alliance Offers Actionable Web Analytics
02.01.06
Christine Bencivenga, edited by Chris Rinaldi
At The Worx Group, we are always working to bring you innovations and new partnerships to help improve your business. We are excited to share with you the benefits of our new partnership with IndexTools, a provider of advanced website statistics and analytics. IndexTools uses a sophisticated, browser-based, tracking system to identify and track visitors through your website. With this system, IndexTools is able to identify details about your website visitors, where visitors go in your website, and what they do while in the website. Armed with this information, your possibilities are endless.
YOUR ESSENTIAL ONLINE BUSINESS TOOL
IndexTools provides accurate, insightful and timely data to help you make informed business decisions about the performance of your website and online marketing campaigns. Our clients use IndexTools reporting data to:
- Increase website conversion rates
- Optimize paid search campaigns
- Streamline the key paths to sale
- Track and analyze online revenue
- Improve website navigation and usability
INCREASE YOUR CONVERSION RATES
A useful way to measure the value of your website is to track the actions your visitors perform. These actions might include a purchase, a member registration, an email newsletter subscription, a sales lead, a file download - or any custom action you define. With IndexTools Conversion Analysis you can analyze the behavior of your visitors against these actions. For example, how many visitors that arrived from a given marketing campaign went on to make a purchase?
STREAMLINE YOUR TRANSACTION PATHS
Studies show that up to 75% of all shopping carts are abandoned before purchase. With IndexTools, watch how visitors drop off at each step - and where else they go - in order to identify bottlenecks and barriers. Troubleshoot your transaction paths to help your web visitors reach their goals - and yours.
TRACK AND ANALYZE YOUR REVENUE
If you sell from your website, then your most important web performance metric is revenue. IndexTools can work with your shopping cart system to record each sale, and the associated revenue. This lets you break down your revenues according to the traffic source, including banner or email campaigns, partner links, organic and paid search - and even according to the search phrase.
POWERFUL, YET SIMPLE
IndexTools proprietary technology can easily serve high traffic websites - even sites serving in the hundreds of millions of page views per month. And yet many websites can be set up for IndexTools tracking in a few hours. IndexTools is designed around simplicity. Each report is a departure point that lets you drill down for details, including trends, visitor paths and individual visitors or transactions.
HOW IT WORKS
IndexTools uses a sophisticated, browser-based, tracking system to identify and track visitors through your website. With this system, IndexTools is able to identify details about your website visitors where visitors go in your website, and what they do while in the website.
Our clients who are using IndexTools are thrilled with how it has helped them use their website and their marketing dollars better. They have insight into the traffic on their website like they have never had before. You can get more information about IndexTools at www.indextools.com, but we, as an official IndexTools partner, also have a working demo we would be happy to show you. We can also quickly and easily get your website signed up for a free two week trial of the service. For more information or to simply get started, contact us today!
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