Contributing to Good, Clean Fun
The Worx Group Donates Website for Fairlawn Park Basketball Association
02.01.2006
Scarlett Fontneau
Something special is happening in the Fairlawn neighborhood of Waterbury, Connecticut. The City has devoted $250,000 in grant money to renovate a 1-acre park off Homestead Avenue in the East End. Everyone liked the idea of new playground equipment and fencing. However, many older residents wanted to eliminate the basketball court, because they don't think it would be kept clean. Led by former Fairlawn resident Joe Summa, the neighborhood's youngsters pledged to keep it clean… saving the basketball court at Fairlawn Park!
Continuing our commitment to community involvement, The Worx Group developed a logo, tagline and website for the park (www.FairlawnPark.com) to help spread the word to area residents, attract sponsors, and increase membership. The new tagline - "Good. Clean. Fun." -says it all. We started with a roundtable discussion with some of the first pledges, elementary and high school students J.J. Simpson, Gary Madison, Elliot and Mark Ward, allowing them to share their vision of what the site would look like and the information that would be provided.
"These are nice kids who have taken ownership of the park, and I am so glad The Worx Group is willing to help us share the story and keep the kids excited about their commitment", remarked Attorney Joe Summa of Summa and Ryan and Founder of the Fairlawn Park Basketball Assocation. "It's going to be a great way to spread the word and reach area residents and potential sponsors."
The website has already shown great success since its launch last month. The association has used it to secure funding for a webcam and also to raise several corporate contributions.
Through easy-to-use navigation, the new website clearly shares the Fairlawn story and communicates the association's objectives. The website features the new association's branding and images of the founding members. Users can browse recent news articles from local papers and click through the online photo gallery. People and organizations looking to contribute financially can join the list of sponsors by contacting the association via a submission form on the website. The online informational resource also provides a calendar of events and soon, a web cam will be available to ensure that vandalism is kept at bay and to allow neighborhood kids and parents to see who is at the park.
"Waterbury is vital to our business and we're thrilled to be able to help out its youth," commented Joe Gugliotti, Managing Member of The Worx Group. "The Fairlawn Basketball Association is a worthy cause and we wish them the best of luck."
If you would like to learn more, take the member pledge or become a sponsor, please visit the new website at www.FairlawnPark.com
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